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GROW YOUR BUSINESS WITH PLANT TALK! Plant Talk is a live interactive hour long radio gardening show. Fred is a walking encyclopedia of horticulture information and he answers listener questions in a friendly and entertaining way. The show is not only educational; it’s fun! This show has strong roots—plant your commercials here and watch your business grow!
Plant Talk is a live interactive hour long gardening show at 8:05am every Saturday all year round.
Plant Talk's format includes live calls from listeners, questions from letters and email, and up-to-the-minute timely lawn and garden care information. Plant Talk focuses on Growing Zones 5 and 6 so every question and answer is pertinent to the show’s audience.* No question or answer is a tune out. Ohio, Michigan and Pennsylvania are in the Top 10 states in lawn and garden sales.
Plant Talk is a great point of purchase advertising medium. Gardeners can hear Plant Talk whether they are eating breakfast, working in the yard or garden or even in the car running weekend errands. No other advertising vehicle reaches gardeners as close to making lawn and garden purchases as radio. And Saturday is one of the biggest retail days of the week. Commercials in Plant Talk have maximum impact, showcased in a program of interest to the audience. Commercials are not an interruption, but information listeners want and need.
If you are interested in becoming a Plant Talk affiliate to run Plant Talk on your radio station Please Contact us Here.
ADVERTISER INFO!
Plant
Talk commercials have the ability to reach potential customers
in those smaller and harder to reach markets
that are part of the Plant Tlak Radio Network at a very effective
cost to you...
People who garden
are a very attractive consumer market. They tend to be Adults
35-64,
college graduates and home owners with higher than average
household incomes.
Business categories that can
benefit from reaching this attractive audience:
Hardware Stores Home Centers Home Builders Farm Stores Supermarkets Nurseries Garden Centers Insurance Companies Agri-businesses Lawn & Garden
Equipment Dealers Professional Landscape and Lawn Care
Companies Chemical & Fertilizer
Companies Banks/Financial Institutions Discount Department Stores Home Repair/Remodelers Mulch/Top Soil Retailers Seed Companies Real Estate Companies Paint Retailers And,
many more…
Many companies have co-op opportunities to
help offset advertising costs.
If you are interested in becoming a Plant Talk affiliate to run Plant Talk on your radio station Please Contact us Here.
Demographics
Gardening
is the #1 outdoor leisure activity of American households.
84% of
American households participate in 1 or more garden activities
according to the Gallup Organization.
Demographics
of adults 18+ who took part in some type of gardening activity
during the past year. (Simmons, 2003):
By Sex |
Male |
60.2% |
Female |
39.8% |
By Age |
18 -24 |
4.1% |
25 - 34 |
15.3% |
35 - 44 |
23.2% |
45 - 54 |
23.2% |
55 - 64 |
15.7% |
65+ |
18.5% |
By Income |
$75,000+ |
39.3% |
$50,000 - $74,999 |
20.5% |
$40,000 - $49,000 |
8.8% |
$30,000 - $39,000 |
10.3% |
$20,000 - $29,000 |
9.0% |
under $20,000 |
12.0% |
What
They Buy
Unit
sales for 2003 along with percentage change from 2002 and predicted
sales for 2004 (Outdoor Power Equipment Institute, 2004):
Product 2003 % chg.
Walk-behind powered mowers 5,999,999 +3.5%
Rear engine riding mowers 142,375 +22.3%
Front engine lawn tractors 1,494,936 +10.7%
Riding garden tractors 170,587 +6.2%
Tillers 295,319 -5.0%
Sales
mix of green goods through all nursery outlets in 2002 with
projected totals of 2003 in parenthese (totals in billions) Nursery
Retailer, 2003
Evergreens
- $13.61 ( $13.88)
Shade/flowering
trees - $1.13 ($1.15)
Bedding/garden
plants - $7.20 ($7.34)
Flowering
plants - $4.33 ($4.42)
Fruit/nut
plants - $.850 ($.860)
Foliage
plants - $3.88 ($3.96)
Bulbs
- $.570 ($.580)
Where
They Buy
Percentage
of overall sales generated through selected retail outlets
in 2001
(Nursery
Retailer, 2002):
Hardware
Stores, Home Centers, Hardware Warehouses - 47.8%
Lawn & Garden
Centers, Nurseries, Farm Stores - 38.1%
Warehouse
Clubs, Chain Stores, Mass Merchandisers - 14.1%
Projected
market share for 2003 (Nursery Retailer, 2003):
Hardware
Stores, Home Centers, Hardware Warehouses - 45.8%
Lawn & Garden
Centers, Nurseries, Farm Stores - 41.5%
Warehouse
Clubs, Chain Stores, Mass Merchandisers - 12.7%
Top
10 States for the sale of Lawn and Garden Products on 2002
(totals in billions) (Nursery Retailer, 2003):
1.
California -
$8.958
2. Texas - $5.930
3. Illinois - $5.859
4. Minnesota - $4.094
5. Iowa - $4.040
6. Indiana - $ 3.332
7. OHIO - $3.243
8. Missouri - $2.965
9. Michigan - $2.768
10. Georgia - $2.759
Why
They Buy
Top
reasons why people garden:
To
be outdoors - 44%
To
be around beautiful things - 42%
Exercise
- 35% Relaxtion
- 39%
If you are interested in becoming a Plant Talk affiliate to run Plant Talk on your radio station Please Contact us Here.
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